Privacy policy

Who we are

The Cat Plan (thecatplan.com) is an independent website about kitten care and feeding. For anything about your privacy, email hello@thecatplan.com or use our contact page.

The short version

• We collect as little as we can, and we never sell your personal information.
• Analytics cookies are only set if you agree in our cookie banner. You can change your choice at any time with the “Manage consent” button on every page.
• The Kitten Plan builder runs entirely in your browser. What you type into it is never sent to us.

Information we collect

• Stage email sign-ups: your email address and, if you choose, your name or your kitten’s name, plus a record that you ticked the consent box. We use this only to send the kitten-stage emails you asked for.
• Contact form: your name, email address, the topic and your message, so we can reply.
• Analytics (only with your consent): pages you visit, how you arrived (for example from a search engine), approximate location (country or city level), device and browser type, and how long you stay. See “Google Analytics” below.
• Technical data: like almost every website, our host keeps standard server logs (such as IP address, browser type, date and time, and pages requested) for security and to keep the site running.
• Your cookie choice: a small cookie remembers whether you accepted or declined cookies, so we don’t ask on every page.

We don’t ask for, and you shouldn’t send us, sensitive information such as health details about yourself.

Cookies

We use three kinds of storage on your device:

• Functional (always on): needed for the site to work, including remembering your cookie choice. These cookies start with cmplz_ and last up to 365 days.
• Statistics (only with consent): Google Analytics cookies such as _ga and _ga_*, which help us count visits and see which guides are useful. They last up to 2 years.
• Retailer cookies after you click a link: if you follow a link to Amazon, Amazon may set its own cookies on its own website, under its own policies.

Our Cookie Policy lists the cookies in detail and lets you review or change your consent.

Google Analytics

We use Google Analytics 4, connected through Google’s Site Kit plugin, to understand how visitors use the site in aggregate. Google acts as our service provider. If you decline statistics cookies, no analytics cookies are set. For visitors in the European Economic Area, the UK and Switzerland, we also use Google Consent Mode: until you consent, Google may receive only limited, cookieless signals (for example that a page was loaded) which are not used to identify you.

We don’t use analytics data to show you ads or to build advertising profiles. Analytics data is kept for no longer than 14 months. You can learn more in how Google uses information from sites that use its services.

Google Search Console

We use Google Search Console to see how our pages perform in Google Search. It gives us aggregated reports (such as search terms and click counts) and does not place cookies on our site or identify individual visitors.

Affiliate links and Amazon

As an Amazon Associate we earn from qualifying purchases. When you click a link to Amazon, you leave our site, and Amazon may use cookies to record that you came from us so we can be credited. Amazon gives us only aggregated reports (for example, how many items were ordered through our links). We never receive your name, address or payment details. Amazon’s handling of your data is covered by the Amazon Privacy Notice.

Fonts and other resources

Our fonts and site files are served from our own server, so loading a page does not send your information to font providers or other third parties.

How we use your information, and our legal bases

• Sending stage emails: your consent (EU/UK: GDPR Art. 6(1)(a)). You can unsubscribe at any time.
• Replying to your messages: our legitimate interest in answering you, or steps you ask us to take (Art. 6(1)(f) and (b)).
• Analytics cookies: your consent (Art. 6(1)(a)), which you can withdraw at any time.
• Security and server logs: our legitimate interest in keeping the site safe and working (Art. 6(1)(f)).

Who we share it with

We only share data with service providers that help run the site and act on our instructions:

• Hostinger, our web host, which stores the site, form submissions and server logs.
• Google, for Google Analytics (only with consent) and Search Console.
• An email delivery service, if and when we start sending stage emails through one. We will name it here before we do.

We don’t sell personal information, and we don’t share it with advertisers or pet food brands. We may disclose information if the law requires it.

International transfers

Our service providers may process data outside your country, including in the United States. Where data from the EU, UK or Switzerland is transferred, we rely on recognized safeguards such as the EU–U.S. Data Privacy Framework (Google is certified) or the European Commission’s Standard Contractual Clauses.

How long we keep it

• Stage email sign-ups: until you unsubscribe or ask us to delete them.
• Contact messages: up to two years, then deleted.
• Analytics data: up to 14 months.
• Your cookie choice: up to 365 days, after which we ask again.
• Server logs: a limited period set by our host.

Your rights

EU, UK and Swiss visitors: you can ask to access, correct, delete or export your data, restrict or object to processing, and withdraw consent at any time without affecting earlier processing. You can also complain to your local data protection authority.

US visitors: depending on your state (including California under the CCPA/CPRA, and states such as Colorado, Connecticut, Virginia and others), you can ask to know what personal information we hold, to access, correct or delete it, and to opt out of its sale or sharing. We do not sell personal information or share it for cross-context behavioral advertising. We honor Global Privacy Control (GPC) signals as an opt-out request, and we will not treat you differently for using your rights.

To make a request, email hello@thecatplan.com. We’ll respond within one month (or within the time your local law requires) and may need to confirm your identity first.

Security

The site uses HTTPS, and access to our admin area is restricted. No website can be completely secure, but we take reasonable steps to protect your information.

Children

The site is intended for adults. We don’t knowingly collect personal information from children under 16. If you think a child has sent us information, contact us and we’ll delete it.

Changes

We’ll update this page when our practices change, and the date above shows the latest version.