About us

We make the first year with a kitten simpler

The Cat Plan is an independent guide for new kitten owners in the US and Europe. We turn veterinary nutrition references, food labels and the questions real owners ask into clear, practical plans you can actually follow.

Why we exist

Start with the kitten, not the shopping list

Bringing home a kitten comes with a hundred small questions. How much should they eat? Is this food actually good? When do they switch to adult food? Search for answers and you’ll find endless “top 10” lists, many written by retailers and brands with something to sell.

We started The Cat Plan to do the opposite: start with your kitten, not a product grid. Tell us your kitten’s age and weight and we’ll show you what they need now, what’s coming next, and how to choose food and gear that genuinely fits.

What we stand for

Our promises to you

We show our working

Calculations, criteria and sources are on the page, so you can check anything we say.

Your kitten comes first

We recommend on the evidence, not the commission. If nothing on the market is good enough, we say so.

No pay-to-play

Brands can't buy a place in our guides, a better score or a mention in our emails.

We know our limits

We're not vets. Our guides are general information, and we tell you when it's time to call yours.

How we stay independent

How the site is funded

We earn a small commission when readers buy through some of our links, mainly from Amazon. It costs you nothing extra, and it’s how we keep the site free and ad-light. Commission never decides what we recommend; read our affiliate disclosure for details.

Every guide follows our editorial policy and research method. Spotted a mistake or have a question? We’d genuinely like to hear it: get in touch.

Ready to plan?

Get a feeding plan for your kitten’s exact age and weight in 30 seconds.